About Us


For fifty years True North Furs has guaranteed the finest quality fur blankets, fur pillows and fur throws.

At True North Furs we take pride in our carefully selected real fur product line. Our fur blankets and throwspillowsrugs, and vests are handcrafted by skilled artisans. The best fur pelts in the country come from Alaska, Canada and the Northern Rocky Mountains. Of the thousands of fur pelts True North Furs grade, only the top 10% are used in the True North Furs line of real fur products. We have the largest inventory of fur blankets, fur throws, and fur pillows in the U.S.

With 50 years of fur grading experience, master furrier Al Deeds, owner of True North Furs, knowledgeably hand selects pelts for superior color, softness, and density. As a result, True North Furs is able to guarantee that our custom-made fur products adhere to the strictest standards.

As master furriers, it is our mission to promote the proper management and wise use of fur bearing animals. Fur is a clean, biodegradable, non-polluting form of clothing. We use furs that come from wildlife populations managed by state wildlife agencies. We believe too many fur bearing animals are killed only to rot because they are regarded as pests that need to be controlled as opposed to using every part of the animals for beneficial purposes. The International Fur Trade Federation has a close working relationship with leading conservation organizations including the Convention on International Trade in Endangered Species (CITES), which acts to regulate commercial trade in threatened or endangered species, and the World Conservation Union (IUCN). IFTF has been a voting member of the latter since 1985.

At True North Furs we want to share our vision of authentic western heritage with you. True North Furs' products are unique, one-of-a-kind items that you will be proud to own.

Dealer inquiries are welcome. Master Furrier since 1975.

A fourth generation outdoorsman and hunter, Al learned to hunt and trap from his father and grandfather, both master furriers, while growing up in western Pennsylvania.

Having an affinity for wide-open spaces and all things Western, Al moved to Jackson Hole Wyoming, in the early 1980's, where he guided horseback wilderness pack trips during the summer and hunting trips in the fall. In the winter, Al bought furs from hunters and trappers and shipped them to fur manufacturers in New York, Montreal, and Toronto. Through his experience dealing furs, he perfected the craft of identifying the highest quality furs available, thus becoming a master furrier at a young age.

Al continues his family's heritage that was influential to the economic development of rural people in North America throughout the pioneer days. Al developed an expertise for grading furs while buying furs for the Hudson Bay Company, and soon he and his wife Bonnie began creating their own custom fur products, using the most sought after furs available. Today True North Furs makes a variety of quality fur products including fur blankets and fur throws, fur pillows, fur rugs, and fur vests.

With the guidance of master furrier, Al, True North Furs' custom-made products are crafted using both natural pelts and dyed furs from a wide range of animals including beavercoyotefoxsableotterand more!. True North Furs provides our customers with the finest fur products available anywhere, at any price.